Brief: inspire people to look out for the community’s children as if they were their own.

Idea: A collaboration between Victoria’s Secret and Public Will where a child mannequin dressed in sexy lingerie is placed within a normal lingerie display in the store. On the child mannequin’s lingerie there will be a tag with the statement “Does this bother you? It’s about time someone noticed.” and a QR code leading to a website that speaks more about child sexual abuse.

Goal: Spread awareness about how often people tend to ignore the signs of child sexual abuse rather than speaking up.