Brief: Create a new brand that embodies your own personal freak.

Idea: A trio of three different caffeinated beverages: one coffee drink, one tea drink, and one sparkling energy drink for the indecisive caffeine addicts.

The Brand: Omen

All Good Things Come in 3’s

The number 3 holds powerful symbolism. Wherever the number 3 shows up it generally is an omen of creativity, optimism, and curiosity.